Cases in international marketing Essay Example | Topics and Well Written Essays - 3500 words

Cases in international marketing - Essay Example The Multinationals have gained a huge market and a large number of new consumers, but have not been able to realize the full potential of their investments in China. They have benefited from cheap imports but have not been able to sell their own products for equal value or quantity and have ended in a trade deficit with their Chinese counterparts. However the Chinese too need the world markets as much as the world needs them and in this quid-pro-quo there is still a silver lining and by understanding and segmenting the market properly, lost ground can be recovered. Ever since the Chinese came out of their Walled existence and opened themselves to the International communities, they have become the focus of the whole world. Having the largest population on Earth opened up a marketing opportunity that was beyond comprehension to most conglomerates. Added to that the purchasing power dazzled one and all and Multinationals of all hues went headlong to get a piece of the action. Liberalization of the economy and a bent towards industrialization in a hurry offered huge opportunities for expansion. As of now as many as 320,000 foreign ventures have come up on mainland China, and they are growing by the day. China is the second largest recipient of Foreign Direct Investments that have crossed 400 billion dollars. Investments have come in from all quarters of the world, mainly from the USA. China does offer great marketing opportunities due to its huge population and capabilities. It has abundant cheap labour, a good infrastructure and liberal open market policies that are loved by the Multinationals. There are huge opportunities in manufacturing. Labour intensive industries thrive well due to very high productivity level of the workers and vigilant government machinery that still keeps them in line with their firm labour laws. Liberalization has created more job opportunities and the growing population is easily absorbed in industrial activities. To promote these

Case Study Example | Topics and Well Written Essays - 2250 words

Case Study Example On the other hand, a question is raised whether it is appropriate to arrest more of the criminals and hence not respect their right towards proper humane conditions by making the state prisons more congested. A more congested environment is likely to pose a number of problems related to health to the inmates. However, they are not taking the right and appropriate measures to correct the situation. They include the chair at the parole booard who knows the conditions in state prison. The main reason as to why the Advocates could be threatening the correctional with Federal lawsuits is to put pressure on them to increase the number of facilities and make the prisoners more comfortable and not exposed to poor conditions through the congested facilities. Thus, as the chair of the parole board Robert is motivated by the fact that less risk is presented with the issue of congestion as opposed to the likely chances of re-offense by the criminals who are released on parole. This is because it causes a greater chance of threats and insecurity to the larger public. However, the results of the risk assessment of the offenders also show instances of offenders being habitual criminals who are likely to engage in more criminal activities once they are released back to the society. In this case, the relaxation of standards is likely to increase the number of offenders released to the community, hence presenting great danger to the citizens. On the other hand, the incineration of most of the offenders who also include the petty offenders increases the level of congestion within the prison, thus acting as a form of violation against their rights since it presents numerous problems and risks to their lives. The situation can be corrected through the expansion of the facilities or building of more facilities to accommodate more inmates. In this case, therefore, the decision to be made by the chair of the board is to