Finding One´s Self, Though Society´s Values Want to Shape Us

One’s everyday life is all too often a drab and boring one, simply following a schedule as one has always done. In these circumstances, it is all too easy to simply go with the flow and become self- centered, losing sight of oneself in the process. However, it is important that one stops and finds oneself and throw off society’s values, what David Foster Wallace calls â€Å"the default setting†. Joseph Campbell, a former mythologist, writer, and lecturer, talked a lot about finding oneself. In an interview titled â€Å"The Power of Myth†, Campbell explains that the inability to find oneself is â€Å"the threat to our lives†¦ Is the system going to flatten you out and deny you your humanity, or are you going to be able to make use of the system for the attainment of human purposes.† If one is unable to find oneself, one becomes nothing more than a product of the system and loses their individuality. And the only way to beat the system is to find oneself by throwing off the values of the system and finding our own. When one has done this, one is able to find oneself and begin to change the world, a change only possible once one has changed oneself first. Another author, Tom Robbins, also discusses the importance of breaking with the values of society in order to find oneself. In his essay â€Å"In Defiance of Gravity†, Robbins writes about what is called â€Å"Crazy Wisdom,† which is wisdom that â€Å"deliberately swims against the current in order to avoid being swept along in itsShow MoreRelatedEffects Of Social Media On Female Body Image1717 Words   |  7 Pagesstruggle with their own self image: â€Å"Yes, they’re also victims of the media. 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The three authors we will discuss, Howard Gardner, Joy Alonso, and Paul Goodman, all acknowledge that time is a crucial factor when it comes to examinations. But they take up a different perspective on how the value of time relative to examinations. KeepingRead MoreAnalysis Of Jean Kilbourne s Killing Us Softly 4 Discussion At The Tedxlafayette Conference Essay1549 Words   |  7 PagesThe long history of advertisement and its featured meanings have enduringly created the standards in society. The displays they entail create a desire for its viewers to conform to the images presented therefore denying the reality to achieve profit. From the choice of clothes, romantic relations, and even the structure of the frame, our decisions are tuned to what is displayed through these advertisements. 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We have all had experience of being unsure or mistaken about something: you think it s Wednesday when it is actually Thursday; you wonder whether he was wearing a red shirt or yellow yesterday. Sceptics argue that it is impossible to be certain about anything, arguing that if we can be deceived about such simple things, who can say that

As Computing Mark Scheme Free Essays

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2009 question paper for the guidance of teachers 9691 COMPUTING 9691/01 Paper 1 (Written Paper 1), maximum raw mark 90 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. We will write a custom essay sample on As Computing Mark Scheme or any similar topic only for you Order Now Mark schemes must be read in conjunction with the question papers and the report on the examination. †¢ CIE will not enter into discussions or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the May/June 2009 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. Page 2 1 (a) Mark Scheme: Teachers’ version GCE A/AS LEVEL – May/June 2009 Syllabus 9691 Paper 01 (i) To allow the user to give the computer data/change data into computer understandable form (ii) To allow the computer to give information/communicate with the computer/to change information from computer into human understandable form (iii) To keep data while the computer is not using it (1 per dotty) [3] (b) -Black and white laser -e. g. Use in office to produce letters -Produces high quality/speedy so does not develop large queue on a LAN -Colour laser -e. g. To produce reports for a meeting -High quality outputs/can produce large quantity quickly -Dot Matrix – e. g. Print receipts at checkout/tickets on railway -Produces more than one copy at a time, one for customer + one for shop -Inkjet -e. g. Doing homework at home -Relatively cheap and slowness does not matter -Plotter -e. g. Produce architect’s plans -Precision drawing tool -Braille printer -Producing documents/books for blind people -Outputs physical/3D form of data (3 per type, max 3 types, max 9) 2 (a) (i) Name: Text/String/alpha/alphanumeric Description: Text/String/alpha/alphanumeric Cost: Currency/integer/real/float Whether: Boolean Number: Integer (1 for first three, 1 for last 2) (ii) Field Sizes: 10 50 4 1 1 66 – 50 – 250 – 8 – 4 – 313 bytes (1) [9] [2] Total (1) for showing that the field sizes should be added up Multiply Total by 1000 (1) = 66000 to 313000 bytes Add extra (10%) for overheads (1) = 72600 to 344300 bytes Convert to sensible unit (? 024) (1) = 70. 9Kb to 344. 3Kb. (5 possible mark points, max 4) [4]  © UCLES 2009 Page 3 Mark Scheme: Teachers’ version GCE A/AS LEVEL – May/June 2009 Syllabus 9691 Paper 01 (b) Advantage: -Processed/Searched more easily/quickly/Estimate of file size is easier -e. g. When a customer wants to kn ow the availability of an item the record can be found quickly/makes selection of storage easier Disadvantage: -The size of fields must be determined before use so space is often wasted/not sufficient -e. g. The â€Å"description† field may not be large enough for a particular item. 1 per -, max 4) [4] 3 -Working from home -Fewer journeys/more free time/less supervision†¦ -Different types of jobs/jobs lost/job opportunities arising -Production line/manual jobs being lost/replaced by more technical jobs -Work done can be more visible to managers -All work/times working can be seen/leading to rewards where appropriate/sanctions when poor effort -Safety of workers is improved -Computers/robots do dangerous tasks/can be used to accurately monitor dangerous processes -Work time can be less rigid -Work can be fitted in round other commitments/leads to simpler ways of job sharing -The 24 hour job/office/commitment/world workforce -Workers may always be contactable/throughout th e world/communications. (Up to 2 per group, max 3 groups, max 6) [6] (a) Line X A OUTPUT CONDITION 1 1 3 1 1 4 1 1 1,1 5 2 1 6 2 1 TRUE 3 2 4 4 2 4 2,4 5 3 4 6 3 4 FALSE 7 3 4 (1 for values of X and matching line numbers; 1 for values of A corresponding to values of X; 1 for giving correct outputs; 1 for giving 2 conditions) [4] (b) (i) Change X = 3 to X = 11 (ii) -A first line to allow user to input value (N) -UNTIL X = (N + 1) [1] [2] 4  © UCLES 2009 Page 4 (c) e. g. Mark Scheme: Teachers’ version GCE A/AS LEVEL – May/June 2009 Syllabus 9691 Paper 01 X=5 REPEAT A=X*X OUTPUT X, A X=X+5 UNTIL X = 25 END Mark points: -Begins with 5 (as first output) -Loop with working condition -Counter correctly incremented 5 (a) (i) -Options appear on screen from which to select -Selection may lead to submenus -Menus arranged in a tree structure (from single root to many branches) Use: In a passive information system e. g. Tourist guide at a train station. (1 for use, + 2 other -, max 3) [3] [3] (ii) -Follows a spoken language allowing user to input queries in normal vocabulary/syntax -Computer understands keywords/positions in sentence to get idea of syntax -Will then search database for keyword to provide output or responses. Use: e. g. On an expert system or search engine. 1 for use, + 2 other -, max 3) [3] (b) -Provides utility programs to allow user to carry out maintenance tasks (any 3) -Provides security measures like passwords and identifications. -Controls the hardware and the operations they allow. -Provides translators to convert softwa re into a form useable by the computer. -Manages interrupts. -To provide a platform for the execution of software (1 per -, max 3) 6 (a) (i) Data is transmitted along a single wire/one bit at a time. (ii) Data is transmitted along a number of wires/one byte (or more) at a time. (iii) Data can only be transmitted in a single direction. (iv) Data can be transmitted in both directions but only one at a time. (b) (i) -Each byte contains an even number of 1’s -A special bit is set to 0 or 1 to ensure that total is even. Byte is checked for even number of 1’s after transmission. (1 per -, max 2) (ii) -When two bits are in error the errors cancel each other out/10101001. [3] [1] [1] [1] [1] [2] [1]  © UCLES 2009 Page 5 7 Mark Scheme: Teachers’ version GCE A/AS LEVEL – May/June 2009 Syllabus 9691 Paper 01 -Data collected on site/by drilling /observation/explosions -Data collected remotely/by satellite/by electronic means -Collected data input to system via HCI/ automatically -Data input is compared to library of data to find matches†¦ -by inference engine†¦ -Using rules found in rule base -Decisions made about geologic structure reported through HCI. (1 per -, max 4) [4] 8 a) -Site map -a diagram showing the way the different screens fit together -shows the links between screens, -Gantt chart/progress chart -shows the different parts that need to be developed -shows which parts of the development are independent and which are reliant on each other. -Spider diagram -to show interaction between the different elements of the solution -and those parts which are independent of each other. -Flow diagram -to show the order of producing the parts of the solution -or to show the flow through the proposed site. (Up to 2 groups, up to 2 per group, max 4) [4] (b) -Documentation for owner of site -will be paper based -will contain instructions for changing/maintaining site -Documentation for viewer/visitor to site -will be on-screen -giving d etailed help on searches/use of facilities/communication with site owner†¦ [4] 9 -Sound -Music to accompany the pictures/speech to explain the pictures†¦. Video/animation -Moving pictures to better describe the object on the site -Automatic hard copy/saving -Automatic downloading of data to printer/hard drive for future reference. -Hyperlinks -Allowing access to different sites/parts of site (Up to 2 groups, up to 2 per group, max 4) [4] 10 Colour: -Contrast -Corporate schemes -Aggressive/passive/soothing colour schemes -Consistency over site to make site look cohesive -Use colour to provide emphasis -Accessability issues e. g. colour blindness  © UCLES 2009 Page 6 Mark Scheme: Teachers’ version GCE A/AS LEVEL – May/June 2009 Syllabus 9691 Paper 01 Layout: -Consistent layout so user gets used to ‘what is where’. Important things to top and left -Data spread out across whole screen -Tab order -Group similar data together Content: -Limit to amoun t of content on a page -Content on a page is cohesive -Content matches the published intentions of the site -Content is of sensible type and reading age for audience. (1 per -, max 2 per group, max 6) [6] 11 -The bit rate is a measure of the rate that data can be sent across the communication medium -Different communication media have different bit rates -For simple text/still pictures†¦a low bit rate connection is adequate -because volume of data per page is low and fixed -For (live) video/sound†¦bit rate needs to be high -because large volume of data which must be downloaded in real time because†¦ -information is time sensitive. 1 per -, max 4) [4] 12 (a) (i) -Custom written software is especially written/according to the requirements of the customer -Off the shelf is readily available/needs tailoring to the needs of the customer [2] (ii) -no delay as it is ready immediately -No shortage of experienced users/ready trained/No learning curve -Software should be error free -Help available through Internet/colleagues/courses -Compatible with other users/software (1 per -, max 2) (b) (i) -Check data input to ensure it matches source data -Typed in twice†¦ -by different people/at different times -inputs checked against each other for errors -manual check by comparing†¦ -screen output of input with original document. (1 for first -, + any 2 other -, max 3) (ii) -Check data input is sensible/follows set rules/are reasonable -Data type/should be numeric -Data format/should be in currency form/xxx. xx -Length check/input should be x characters -Presence check/something has been input. -Range check/value between 0 and some upper limit (1 for first -, + any 2 other -, max 3) [2] [3] [3]  © UCLES 2009 How to cite As Computing Mark Scheme, Papers

Crohns Disease

Question: Discuss about theCrohns Disease. Answer: Introduction: Crohn's disease is a type of inflammatory bowel disease (IBD) that can involve any segment of the digestive tract of human starting from mouth to the anus. However, Crohn's disease most frequently occurred at distal third of the small intestine and colon. Crohns disease is mainly characterized by transmural inflammation (Baumgart, 2012; Hendy and Hart, 2013). Based on the location, Crohns disease can be classified as Crohn's ileitis, Gastroduodenal Crohn's disease and Jejunoileitis which affects ileum, stomach initial segment of the small intestine and jejunum respectively. Based on the presentation, Crohn's disease can be classified as stricturing, penetrating, and inflammatory, which produces narrowing of bowl, fistulae and inflammation respectively (Baumgart, 2012; Hendy and Hart, 2013). Crohns disease can be inherited and about 20 % of the people with Crohns disease can have immediate relation with Crohns disease patient. Crohns disease occur more in male as compared to the female. In most of the cases Crohns disease occur mainly in the third decade of life. Among children, there is more prevalence of Crohns disease as compared to the ulcerative colitis. On an average incidence of Crohns disease occurred at 8-10:100,000 people throughout the world. Approximately 0.4 % people in Australia develop Crohns disease. Crohns disease is more prevalent in developed countries as compared to the developing countries (Spehlmann et al., 2008). Symptoms of Crohns consist of abdominal pain, diarrhea, bloody diarrhea, flatulence, growth failure in children, bloating weight loss and fever. Other than digestive tract it produces effects like anemia, skin rashes, arthritis, eye inflammation, ankylosing spondylitis and bowl cancer (Baumgart, 2012; Hendy and Hart, 2013). Diagnostic tests of Crohns composed of blood test like C-reactive protein and stool tests, X-rays of upper and lower digestive tract using Barium. Two types of endoscopy i.e. colonoscopy thorough annus and upper endoscopy through mouth can be performed. Biopsy can be performed for the pathological examination. Small intestinal imaging techniques like fluoroscopic x-ray, computed tomography (CT) scan and magnetic resonance imaging scan can also be used (Pawlowski et al., 2009). Treatment and management of Crohns disease includes lifestyle changes like smoking cessation and nutrition therapy like enteral and parenteral nutrition. Medications include anti-inflammatory drugs as first step like 5-aminosalicylates and corticosteroids, immune system suppressants to target immune system and also to reduce inflammation like azathiprine, mercaptopurine, methotrexate, tacrolimus and cyclosporine. Agents like infliximab, adalimumab, certolizumab pegol, natalizumab, vedolizumab and ustekinumab acting on cytokines and adhesion molecules of the immune system can also be used. Antibiotics like metronidazole and ciprofloxacin can be used along with other medicines to treat fistulas and abscesses. Other treatments for Crohns disease include anti-diarrheals, pain relievers, iron supplements, vitamin B-12, calcium and vitamin D. If above mentioned treatments dont improve symptoms, surgery is recommended in 50 % of total patients of Crohns disease (Pawlowski et al., 2009). Exact cause of Crohns disease is not known however, environmental factor like reactive oxygen species due to smoking, stress diet is mainly responsible for greater prevalence of Crohns disease. Other factors include like genetic factor such as NOD2 gene, deregulated immune system release of proinflammatory cytokines and microorganisms (Ng et al., 2012). In conclusion, prevalence of Cohns disease is increasing rapidly, early diagnosis is required and Cohns disease can be prevented dietary and lifestyle changes. Smoking cessation and exercise also helps to prevent Cohns disease. References: Baumgart, D.C. and Sandborn WJ. (2012). Crohns disease. Lancet, 380, 15901605. Hendy, P. and Hart, A. (2013). A review of crohns disease. European Medical Journal Gastroenterol, 1, 116-123. Ng, S.C., Woodrow, S., Patel, N., Subhani, J. and Harbord, M. (2012). Role of genetic and environmental factors in British twins with inflammatory bowel disease. Inflammatory Bowel Diseases, 18, 72536. Pawlowski, S.W., Warren, C.A. and Guerrant, R. (2009). Diagnosis and treatment of acute or persistent diarrhea. Gastroenterology, 136, 187486. Spehlmann, M.E., Begun, A.Z., Burghardt, J., Lepage, P., Raedler, A. and Schreiber, S. (2008). Epidemiology of inflammatory bowel disease in a German twin cohort: results of a nationwide study. Inflammatory Bowel Diseases, 14, 96876.

Synopsis of Key Issues Essays - Aviation, American Airlines Group

Synopsis of Key Issues The current owners should keep the business because they have the potential to be a leader in the market. Since they have been doing this for a long time, they are slightly old style, and in order to keep going, it sounds like they are going to have to be updated. During an update, they may be able to obtain new equipment that would be to their advantage over other companies. This is commonly seen in the large chain restaurants; one will make a large step toward a product or machine, which puts them ahead of the rest of the market. This airline could invest in new planes and new systems for various jobs to make it easier and eventually the investments will pay off. For the future of Mid-Continent they should sell their two oldest planes and buy two new Beechcraft 1900's. In addition they need to try and get the loans from the banks in the small towns that they work from to help them refurbish the planes they already own and to buy new ones. Mid-Continent can also make the best out their already owned planes by changing the areas that they fly to. For instance, they can fly to destinations that are closer from the airports they are departing from to help lower the mileage that the planes fly. Mid-Continent should be in Market D. this market is the best for them because they would travel less miles, which would help with their older planes that have trouble going the extra miles, and it would help them get more consumers as well. They would be near a university and many businesses which would bring their consumer intake up. With thirty-six people wanting seats each day they could fill up at least two planes a day in this market. The best plane for Mid-Continent to acquire would be the Beechcraft 1900. The Beechcraft is has the cheapest price and has the lowest quarterly lease. Purchasing this one would mean that they would be able to use any extra money to help them refurbish the planes that they already own and need to be fixed up. The Beechcraft also has better MPH than the British Aero 31 which is $200,000 more expensive than the Beechcraft and is only 4 MPH behind the Saab 340 which is $1.4 more expensive than the Beechcraft. There are critical issues that this company poses to any future venture. Airline's rapid growth in passenger numbers is a concern for the amount of planes they own. If the numbers keep increasing like the first year shows the airline will need massive amounts of funds for more planes and possibly terminals; if of course they choose to keep flying to unpopular destinations. In order to achieve and stay ahead of other airlines, if they continue to grow, they must update air crafts as well to meet the expectations of clients flying with them. This will also require more money on top of their present need for more planes. With newer technologies on planes maybe a possible decrease in the amount of fuel needed to fly could happen along with a cut in ticket prices making their airlines more attractive to potential flyers. If the airline is only flying to places that are avoided by most other airlines there could potentially be a shortage in flyers, once more planes are acquired there could be a spreading out of their clients, choosing a few major hubs to fly into to even out their revenue in times of shortages of passengers. Being a mom and pop business they may need help from an outside source for advice and other things of that nature. The major airlines have advisers helping them along the way to ensure their business has good standings. There are other things they will need to consider. Like setting themselves apart from other airlines, by offering things others do not, a free checked bag, etc. Some people would enjoy a first class experience, and are willing to pay for it, privacy could be another possible upgrade. Critical issues for this business are money and keeping up with the times.

Free Essays on Analytical Essay Of Rappaccinis Daughter

A Fall from Grace Nathaniel Hawthorn's â€Å"Rappaccini’s Daughter,† is the story about the rivalry between two scientists that ultimately causes the destruction of an innocent young woman. However, when the story is examined on a symbolic level, the reader sees that â€Å"Rappaccini’s Daughter† is an allegorical reenactment of the original fall from innocence and purity in the Garden of Eden. Rappaccini's garden sets the stage of this fable, while the characters of the story each represent the important figures from the Genesis account. Through the literary devices of poetic and descriptive diction, Nathaniel Hawthorne conveys the symbolism of these characters, as well as the setting. The story takes place in mid-nineteenth century in Padua, Italy and revolves around two major settings; the mansion of an old Paduan family, and Rappaccini’s lush garden. The mansion is described as, â€Å"high and gloomy†¦the palace of a Paduan noble†¦ desolate and ill-furnished†¦Ã¢â‚¬  This description establishes a dark mood throughout the story. Hawthorne writes, â€Å"One of the ancestors of this family†¦had been pictured by Dante as a partaker of the immortal agonies of his Inferno†¦Ã¢â‚¬  The allusion of Dante refers to The Divine Comedy and the Inferno describes the souls in Hell. Furthermore, Baglioni converses with Giovanni in this mansio n chamber and tries to manipulate him in his attempt to destroy Rappaccini. In a sense, the dark and gloomy mansion symbolizes the domain of evil. The second major setting is the garden. The author uses poetic diction to describe Rappaccini’s garden. Hawthorne writes, â€Å"There was one shrub in particular†¦that bore a profusion of purple blossoms, each of which had the luster and richness of a gem†¦seemed enough to illuminate the garden, even had there been no sunshine†¦some crept serpent like along the ground or climbed on high†¦Ã¢â‚¬  In this passage, the author depicts the livel... Free Essays on Analytical Essay Of Rappaccini's Daughter Free Essays on Analytical Essay Of Rappaccini's Daughter A Fall from Grace Nathaniel Hawthorn's â€Å"Rappaccini’s Daughter,† is the story about the rivalry between two scientists that ultimately causes the destruction of an innocent young woman. However, when the story is examined on a symbolic level, the reader sees that â€Å"Rappaccini’s Daughter† is an allegorical reenactment of the original fall from innocence and purity in the Garden of Eden. Rappaccini's garden sets the stage of this fable, while the characters of the story each represent the important figures from the Genesis account. Through the literary devices of poetic and descriptive diction, Nathaniel Hawthorne conveys the symbolism of these characters, as well as the setting. The story takes place in mid-nineteenth century in Padua, Italy and revolves around two major settings; the mansion of an old Paduan family, and Rappaccini’s lush garden. The mansion is described as, â€Å"high and gloomy†¦the palace of a Paduan noble†¦ desolate and ill-furnished†¦Ã¢â‚¬  This description establishes a dark mood throughout the story. Hawthorne writes, â€Å"One of the ancestors of this family†¦had been pictured by Dante as a partaker of the immortal agonies of his Inferno†¦Ã¢â‚¬  The allusion of Dante refers to The Divine Comedy and the Inferno describes the souls in Hell. Furthermore, Baglioni converses with Giovanni in this mansio n chamber and tries to manipulate him in his attempt to destroy Rappaccini. In a sense, the dark and gloomy mansion symbolizes the domain of evil. The second major setting is the garden. The author uses poetic diction to describe Rappaccini’s garden. Hawthorne writes, â€Å"There was one shrub in particular†¦that bore a profusion of purple blossoms, each of which had the luster and richness of a gem†¦seemed enough to illuminate the garden, even had there been no sunshine†¦some crept serpent like along the ground or climbed on high†¦Ã¢â‚¬  In this passage, the author depicts the livel...

Why Federal Elections are Held on Tuesday

Why Federal Elections are Held on Tuesday Of course, every day is a good day to exercise our freedom, but why do we always vote on the Tuesday after the first Monday in November? Under a law enacted in 1845, the day designated as Election Day for choosing elected federal government officials is set as â€Å"the Tuesday next after the first Monday in the month of November† or the first Tuesday after November 1.† This means that the earliest possible date for federal elections is November 2, and the latest possible date is November 8. For the federal offices of President, Vice President, and members of Congress, Election Day occurs only in even-numbered years. Presidential elections are held every four years, in years divisible by four, in which electors for President and Vice President are chosen according to the method determined by each state as required by the Electoral College system. Midterm elections for members of the United States House of Representatives and the United States Senate are held every two years. Terms of office for persons elected in federal elections begin in January of the year following the election. The President and Vice President are sworn in on Inauguration Day, typically held on January 20. Why Congress Set an Official Election Day Before Congress passed the 1845 law, the states held federal elections at their discretion within a 30-day period before the Wednesday in December. But this system had the potential to result in electoral chaos. Already knowing the election results from states that voted in early November, people in states that did not vote until late November or early December often decided not to bother to vote. The lower voter turnout in late-voting states could change the outcome of the overall election. On the other hand, in very close elections, states that voted last had the power to decide the election. Hoping to eliminate the voting lag problem and streamline the entire election process, Congress created the current federal Election Day. Why a Tuesday and Why November? Just like the food on their tables, Americans can thank agriculture for an Election Day in early November. In the 1800s, most citizens - and voters - made their living as farmers and lived far from the polling places in cities. Since voting required a day-long horseback ride for many people, Congress decided a two-day window for elections. While weekends seemed a natural choice, most people spent Sundays in church, and many farmers transported their crops to market on Wednesday through Friday. With those restrictions in mind, Congress chose Tuesday as the most convenient day of the week for elections. Farming is also the reason for Election Day falling in November. Spring and summer months were for planting and cultivating crops, late summer through early fall were reserved for the harvest. As the month after the harvest, but before the snows of winter made travel difficult, November seemed the best choice.   Why the first Tuesday after the first Monday? Congress wanted to make sure the election never fell on the first of November. November 1st is a Holy Day of Obligation in the Roman Catholic Church (All Saints Day). In addition, many businesses tallied their sales and expenses and did their books for the previous month on the first of each month. Congress feared that an unusually good or bad economic month might influence the vote if it were held on the 1st. But, that was then and this is now True, most of us are no longer farmers, and while some citizens still ride a horse to vote, travel to the polls is far simpler than in 1845. But is there, even now, a single better day to hold a national election than the first Tuesday after the first Monday in November? School is back in session and most summer vacations are over. The closest national holiday Thanksgiving is still almost a month away, and you dont have to buy anybody a gift. But the runaway best all-time reason for holding the election in early November is one Congress never even considered in 1845. Its far enough from April 15 that we have forgotten about the last tax-day and havent started worrying about the next one. Bottom line? Any day is a good day to vote.

Social Performance Essay Example | Topics and Well Written Essays - 1000 words - 2

Social Performance - Essay Example nd are shrinking within the conventional channels and are and will be taking a highly fragmented, tough channel in which the advertisers know instantly that they have reached their audience. The performance-based marketing is online oriented giving a healthy marketing environment. In the performance-based marketing, the trend is currently encompassing an all-time high speeds for surfing. In this case, the current advancements in technology have made reporting and targeting undemanding. Indeed, the performance-based marketing has become stable to growing because of its inherent superiority of measurability. The trend is more of recession-resistant instead of the recession-proof, which could be experienced in the traditional media and whose features were not measurable. The performance-based marketing, which can be via display, email, and search, or social media, applies to a large set of advisers, publishers, agencies, plus the social media marketing in the entire continuum. For ad vertisers: with the current trends in performance-based marketing, the online advertising is subject to real-time search whenever it comes to results, which is due to the tracking of advertising. Advertisers can utilize the affiliate programs to generate highly direct links, from web-based content towards appropriate opportunities in e-commerce. The subset of performance-base marketing, the Cost per Acquisition, provides a full continuum of advertising services online hence generate a demonstrable return for advertisers (Barbara & Norman, 2001). For publishers: following the performance-based advertising, publisher get the true worth of their audience. A publisher becomes highly proactive within their marketing since they get paid for their activities. The website of the publisher can focus on moving the target market towards a highly lucrative avenue for transactions based on the market requirements. This is an indicator that; the publisher is an individual who understan ds

Naturalistic Observation Research Paper Example | Topics and Well Written Essays - 1250 words

Naturalistic Observation - Research Paper Example The mother stands up while looking at the child and laughs. The father, on the other hand, frowns at what he reads. He later looks at his watch and continues with his reading. The child takes a stick from the ground and strikes the water. Later, he strikes the fishes as well, and giggles. He then decides to climb up the pond to sit on its edge. The mother holds the child in an attempt to put him down from the pond's edge. She says, "Let's go, don't get yourself dirty with those mosses and unclear water, and don't strike the fishes, they'll get hurt. Now, behave yourself and get down." The mother takes the stick from the child, but the child struggles as the mother tries to put him down from the edge of the pond. This hypothesis is chosen because of the dominant feature of the mother looking after the child on the latter's possibility of getting hurt or getting dirty while the father entrusts this task to his wife and proceeds with reading a newspaper. The above interaction exhibits the correctness of the hypothesis that the mother is more attentive to the behavior of the child than the father is. This is supported by the mother's non-verbal behavior on the actions of the child, such as looking at him while he approaches the pond, smiling, laughing, getting the stick from his hand, pulling him away from the pond, and turning to her husband when the child resists to obey. ... The child does not say anything as he allows his mother to put him down. His eyes are on the fishes and stands still as he watches them. Both hands are on the edge of the pond. 2. 0. Hypothesis Based on the observed verbal and non-verbal behavior, the hypothesis drawn is: The mother is more attentive to the behavior of the child than the father is. This hypothesis is chosen because of the dominant feature of the mother looking after the child on the latter's possibility of getting hurt or getting dirty while the father entrusts this task to his wife and proceeds with reading a newspaper. 3. 0. Counting the Verbal Behavior of Participants in the Setting: In supporting if this hypothesis is correct, counting the verbal behavior of participants in the setting is undertaken. The mother uttered the following lines during the verbal observation: 1. "Lester is so hyperactive, Hon. Just look at that boy." 2. "Hey, kiddo! Be careful!" 3. "Let's go, don't get yourself dirty with those mosses and unclear water, and don't strike the fishes, they'll get hurt. Now, behave yourself and get down." 4. "Look at what Lester is doing, and this kid will mess his shirt up!" On the other hand, the father uttered only the following lines during the same verbal observation. 1. "Oh, yeah." 2. "Just watch the fishes, and don't climb up the pond!" The above interaction exhibits the correctness of the hypothesis that the mother is more attentive to the behavior of the child than the father is. This is supported by the mother's non-verbal behavior on the actions of the child, such as looking at him while he approaches the pond, smiling, laughing, getting the stick from his hand, pulling him away from the pond, and turning to her husband when the child resists to obey. On

Person Centred Care Essay Example for Free

Person Centred Care Essay Individuality- Being unique and not seeing a person with their illness. This is important to make someone feel like his/her own person. Rights- Each person is entitled to their rights and they should be respected. This is important to make sure that everyone is treated the same. Choice- Make sure you choose the right choice and give them the right choice of their carer. This is important so that a person is comfortable with their choice. Privacy- This is respecting another’s privacy. This is important because a person could get embarrassed if their privacy is not respected and have low self esteem Dignity- Make sure you respect someone’s dignity this is important so that they don’t feel embarrassed. Independence- Not doing everything for a person. This is important so that a person is able to do certain things for him/herself Respect- Recognising them as a person. Read more:Â  Evaluate the Use of Care Plans in Applying Person-Centred Values This is important so that a person is felt like they are being treated fairly no matter what their sex, age or religion is. Partnership- Working with an older person or a vulnerable adult this could be the health services, social services, education services, family, friends or even informal carers. You must be able to explain the best practice which requires social care workers to be able to work in person centred ways reference to the current legalisation such as the government papers and the codes of practice. You also must be able to explain how the individuals receive the best of care once they decide what they want and how they want it to be delivered. Consent in adult social care refers to the provision of approval or agreement, particularly and especially after thoughtful consideration. Social care workers must gain the consent of an individual so that they are able to help the individual out it is also because of legal implications, for example if someone is going to clean an individual they need permission to do so before they go ahead. A social care worker might gain the consent of an individual by verbally or written confirmation, by asking questions by giving the individual different choices. If a social care worker is unable to get consent due to the individual not being able to express themselves due to a mental illness or a lack of mental capacity or even because they are terminally ill then their consent may be obtained by asking their family or their next of kin.

The Year 2000 is Coming! :: Millenium New Year 2000 Essays

The Year 2000 is Coming! Here we are close to the dawn of the millennium. An even 2000 years has passed since man has decided to start counting. That has to be significant, doesn't it? Conspiracy theorists, self- proclaimed prophets, and doomsayers can take this opportunity to spread rumors of world destruction or take ancient prophecies and interpret them to their liking. Life must be getting boring or over stimulating for these folks. There are so many different groups spreading awareness in preparation for the millennium. One can obtain knowledge on this subject by contacting a group who call themselves TEOTWAWKI (an acronym for the end of the world as we know it), Armageddon, or on the countless Y2K websites. There are many people involved in the frenzy surrounding Y2K. We have a Y2K coalition right here in Arkansas. The citizens of Harrison have formed a group called Y2K watch. Around one hundred people meet bimonthly to discuss strategies for getting through the millennium. They have even attracted outsiders. Jerry and Carolyn Head moved from a Dallas suburb to Harrison to escape the millennia madness. They have stocked up buying a generator, livestock, and hundreds of toilet paper rolls. They claim to just be â€Å"planners† and not part of the Y2K worriers in which "most of them are nuts". Y2K,which stands for year 2000, is the confusion of our computer systems when the clock strikes 12:00 on January 1, 2000. When computers were first developed they were the size of small rooms and stored data on thousands of punch cards made out of cardboard. To save space, engineers used two digits to indicate the year. Now that we are approaching the year 2000, they realize the ambiguity of the year being 00 will apparently throw all of the computers off. Many people have declared this a disaster. One family in Ohio has really gone to extremes. They have bought the usual for survivalists, a generator and food (a years supply). In addition to this, they have invested in a waterbed in case the water companies crash and are unable to distribute water. Y2K drills are frequently practiced in the house to ensure all the appliances will work with the generator. The mother has tried to raise awareness among the community and cannot understand why the Girl Scout leader turned down her offer to lecture on the subject.

Audience and Purpose Essay

Write an essay in which you show how food–its production, preparation, and/or consumption–affects everyday life beyond its obvious role as one of the basic necessities; that is, try to explore in your essay the cultural, psychological, and social influences of food on you and those around you. For example, explain how your childhood was defined by the constant struggle between you and your parents to get you to eat healthy foods; or describe the most elaborate meal that you have ever eaten, perhaps at a fancy restaurant, and how it made you feel. Also, you might relate your first experiences with growing a garden and enjoying fresh vegetables or catching and cooking your own fish on a camping trip. If your family still maintains its ethnic origins by preparing food from the old country, you might use your essay to describe such a meal and how it connects you to your roots. This is not a process analysis paper on how to prepare a certain dish; instead, you should use you r essay to interpret the meaning of food in your own life and culture. Audience and Purpose. Food is a necessity for life, but it is so much more than that. It is used in social settings to help members of a group bond and to make parties festive; it is used to pass from generation to generation family and national customs; it is used to make friends and observe special occasions; and it is used to the express artistic values of those who prepare it for consumption. Writing about the role of food in our lives can teach us much about ourselves and our culture. Interpreting the meaning of food in our lives can help readers understand life in general. Development Strategy. To develop this kind of personal essay, use division/classification (like the sample essay), comparison/contrast, or narration/description. Begin by brainstorming some interesting experiences you have had with food, and make a list of potential topics. Try to list eight or ten topics, and then choose the one that seems the most interesting. To test drive this topic, do some free writing for five or ten minutes to see what you have to say. If this results in some interesting material, try some focused free writing in which you use a specific strategy, such as narration or comparison/contrast, to organize your thoughts. If this results in a detailed, creative look at the art of eating okra or why your Cajun grandmother used food as bribery, try writing a  thesis (main idea sentence) that will help you shape the first draft into a purposeful, coherent essay. If this works, share your first draft with a preliminary audience before writing a final draft. Develop your topic with specific supporting material from personal experiences and use sensory language to help readers experience the food you describe. Sample Topics  my first experience with haute cuisine at the Commander’s Palace Restaurant in New Orleans learning to like liver  watching my little brothers eat dinner: not a pretty sight  dining on exotic foods during a mission trip to the Caribbean how my mother cooks for six very different people without going crazy why breakfast foods are my favorite  on refusing to eat anything slimy  fresh vegetables from my grandparents’ garden: the ultimate in dining pleasure grilling the steaks as a manly act: how to wear an apron and still look macho on learning proper table etiquette during the potluck suppers held at church the cultural significance of ___________ cuisine  in quest of the perfect junk food  on the importance of not letting your foods touch each other on the plate: confessions of an obsessive/compulsive vegetarianism: not a disease  on saying grace before a meal Aunt Virginia’s secret weapon, the best fried fruit pies you’ve ever eaten a total sensory experience: observing the kitchen on a busy night at Tavern on the Green putting the soul into soul food  why Thanksgiving dinner is more than a meal at the Salvation Army one of God’s most amazing inventions, the sweet potatoSample Thesis Statements 1. Passover is more than just a meal; it is a religious experience rich in symbolism and history. 2. Preparing a family dinner for the first time can easily turn into disaster. 3. Al fresco dining at the Catalina Restaurant in St. Augustine involves all of the senses. 4. The parents of finicky children have to be resourceful when tricking their kids into eating enough to stay alive. 5. People eat out of necessity but also as an important form of social interaction. Sample Essay Sandy Renfro Mr. Carter English I 14 February 2004 Eating as a Social Act Can you imagine a party without food? Have you ever bellied up to the buffet, even though you were already full, just to be sociable? Does the act of breaking bread with someone with whom you’re angry ease the tension? Is it easy to be quiet at a dinner party? If you answered no-yes-yes-no to these questions, you have probably noticed the social implications of eating. Yes, we eat to stay alive, but there’s much more to it than that. We eat with others to establish and maintain friendly relationships. Four main occasions illustrate this social reason for eating: parties, banquets, family meals, and funerals. By definition, a party involves more than one person and almost always includes food and beverage. My mom’s birthday party last August wouldn’t have been the same without the birthday cake, the homemade ice cream, and the large trays of finger foods that her two sisters prepared for friends and family. The focus remained on my mother, but the delicious food gave us something to do while she opened her gifts and joked with her sisters. A banquet is usually a catered affair at which a large group of people who are bound together by a special interest or endeavor sit down to a dinner to honor a person or persons who have contributed to their shared interest or cause during the year. The high school sports banquet last year gave athletes and their families a wonderful opportunity to form social bonds by reminiscing about the year’s games and track meets over filet mignon, baked potatoes, and green beans. Recognizing the outstanding athletes with short speeches and aw ards also created a social cohesion in the group that have made this year’s teams perform well. Family meals also perform an important social function when parents use these occasions to teach their children proper table etiquette, find out what’s going on in their children’s lives, and entertain interesting guests who can expose the children to new ideas and different cultures. My parents expect me and my two sisters to be present at every family meal, and some of our most enjoyable times as a  family have taken place around the dinner table. We also have some interesting discussions about politics, religion, and culture, especially if we have guests like our pastor and his wife, the Muslim family that lives down the street, or any of the international students from the university where my mother works. I have learned my conversational skills sitting at the family dinner table. Food also has a social function at most funerals or wakes. When my grandfather passed away two years ago, I was amazed at how much food poured in from neighbors and fellow church members . This was their way of saying, â€Å"We care about your loss.† During the home visitation time the night before the funeral, my grandmother made sure everyone had something to eat. After the funeral the next morning, the church ladies prepared a nice lunch for family and friends in the church’s fellowship hall. We used this occasion to share memories about Grandpa. Our dinner that night at Grandma’s house became a kind of impromptu family reunion when we caught up on all the news from aunts, uncles, and cousins who came in from out of state to attend the funeral. Of course, there are other occasions when eating together helps us form social bonds, but these are the ones that have helped me become the person I am today. Bottom line: people eat out of necessity but also as an important form of social interaction. Essay Reminders. Don’t forget: 1) a good essay consists of three basic parts: the introduction, the body, and the conclusion; 2) the main idea is stated clearly in one sentence called the thesis; 3) the topic is narrow and well developed; 4) the author writes about the topic from personal experience for an audience of readers who will benefit in some way from reading it; 5) the material is divided into paragraphs logically to make reading the essay easy; and 6) the topic is developed specifically, using one or more of the following development strategies: analogy, definition, description, cause/effect, comparison/contrast, division/

Far from the Madding Crowd Essay

For example, when asked if he knew who the woman he was talking to had been (Liddy), he replied to Bathsheba â€Å"I know her by sight†. This was also said as a way of protection. He also once lied to Bathsheba when showing her his sword fighting. He tells her that the sword is not very sharp until the end of the exercise, when he tells her the truth, † this sword will shave like a razor†. It is from about this time that Bathsheba begins to realise that she is deeply in love with Troy, and has now forgotten about Mr. Boldwood. Bathsheba is attracted to a superficial man, however, only the reader can realise this. There is an example of dramatic irony between these two characters when Troy has many faults such as gambling, womanising and the inability to settle and commit himself, not only are these faults but strong obsessions as well. These facts are all well known to the reader and the community in the story, but Bathsheba is oblivious to the fact. When infatuated and blinded from these facts, there can be tragic consequences. When Bathsheba realises for herself, that she loves sergeant Troy, Gabriel Oak reminds her of Boldwood’s prior claims. He also criticises troy, provoking Bathsheba to defend Troy. The author of this book, Thomas Hardy, presents the infatuated Bathsheba as nai ve and blind. He directly contrasts Troy and Gabriel, where Gabriel acts as Bathsheba’s conscience, reminding her of Boldwood’s claims. Gabriel attempts of warning Bathsheba to resist Troy â€Å"before it is too late† is prophetic. When Boldwood finally realises that he has been rejected, he tries bribing Troy, so that he would be interested in marrying Fanny. However, it is too late, Troy and Bathsheba were already married. This just shows how obsessed with Bathsheba really is. Troy doesn’t seem to notice or appreciate the love and infatuation shown by Bathsheba. This is shown on their wedding day, during the party, as he didn’t spend any time with her; instead, he got drunk and fell asleep in the barn with his friends. The storm that broke out could have torn everything down and broken the wicks, but Gabriel, being the only observant one there realised and saved everything before it was too late. Gabriel Oak dominates the beginning of the story and is described as a â€Å"young man of sound judgement † and â€Å"general good character†. He is a hard workingman, and has done so during the whole of his life to become the independent farmer that he was. Although he is attracted to Bathsheba, he notices that she is very vain. He is very honest, practical, trust-worthy and faithful. He is also strong as his name suggests. Gabriel is always in control of himself. He accepts the fact the Bathsheba does not love him so unlike Boldwood, leaves her alone. He also keeps to his word, for example, when he told her that he would no longer talk to her, he didn’t. Oak however, is a very trustworthy and loyal man. Whenever Bathsheba was in a crisis, she always asked for Oak. An example of this is when her sheep had eaten some clover and fell ill. She relied on Oak to come and save them. When her farm went on fire, Oak was the mysterious man who helped and at her wedding, when there was a storm, Oak strengthened the wicks. In a crisis he acts calmly and bravely saving Bathsheba’s crops in the fire and storm. He honestly condemns Bathsheba’s conduct to Boldwood on a number of occasions, twice facing dismissal. He is dismayed by Bathsheba’s â€Å"infatuation† with Troy, attempting to warn her against trusting him. When hiding his feelings he says â€Å"he adored Bathsheba†. Hardy points out the contrasts between homely Oak† and the attractive Troy whose â€Å"deformities lay deep down from a woman’s vision†. There is a big contrast between Oak and Troy. Another difference between these characters is that Troy gambles and Gabriel â€Å"reckons up the exact financial value† of each risk threatened by the storm. At the end of the story it turns for the better for Oak. He gets promoted from being the shepherd to the bailiff, his industry is awarded and he is offered a hare of the profits to manage Boldwood’s farm after his imprisonment. Bathsheba realises at the end after Troy’s death, that she becomes weak and depressed and increasingly dependant on Gabriel. This helps her notice that she loves him and finally agrees to marry him. This shows that more or less the whole novel is about obsession between each of the characters. It also has a lot of romance in it with hard realism running through it. Additionally, it shows that not only is it the world that loses control in natural disasters but also people lose control in emotional disasters.

How the HUD Anti-Flipping Rule Protects Homebuyers

How the HUD Anti-Flipping Rule Protects Homebuyers In May 2003, the U.S. Department of Housing and Urban Development (HUD) issued a federal regulation intended to protect potential homebuyers from potentially predatory lending practices associated with the process of flipping home mortgages insured by the Federal Housing Administration (FHA). Thanks to the rule, homebuyers can â€Å"feel confident that they are protected from unscrupulous practices,† said then-HUD Secretary Mel Martinez. â€Å"This final rule represents a major step in our efforts to eliminate predatory lending practices,† he said in a press release. In essence, â€Å"flipping† is a type of real estate investment strategy in which an investor buys houses or property with the sole intent of reselling them for a profit. The investor’s profit is generated through increased future sale prices that occur as a result of a rising housing market, renovations and capital improvements made to the property, or both. Investors who employ the flipping strategy risk financial losses due to price depreciation during declines in the housing market. Home flipping becomes an abusive practice when a property is resold for a large profit at an artificially inflated price immediately after being acquired by the seller with little or no appreciable improvements to the property.  According to HUD, the predatory lending happens when unsuspecting homebuyers either pay a price far higher than its fair market value or commit to a mortgage at unjustly inflated interest rates, closing costs or both. Not to Be Confused With Legal Flipping The term â€Å"flipping† in this instance should not be confused with the completely legal and ethical practice of buying a financially distressed or rundown home, making extensive â€Å"sweat equity† improvements in order to truly raise its fair market value, and then selling it for a profit. What the Rule Does Under HUD’s regulation, FR-4615 Prohibition of Property Flipping in HUDs Single Family Mortgage Insurance Programs,† recently flipped homes are not allowed to qualify for FHA mortgage insurance. In addition, it allows FHA to require persons attempting to sell flipped homes to provide additional documentation proving that the home’s appraised fair market value had truly increased significantly. In other words, prove that their profit from the sale is justified. Key Provisions of the Rule Sale by Owner of Record Only the owner of record may sell a home to an individual who will obtain FHA mortgage insurance for the loan; it may not involve any sale or assignment of the sales contract, a procedure often observed when the homebuyer is determined to have been a victim of predatory practices. Time Restrictions on Resales Resales occurring 90 days or less following acquisition will not be eligible for a mortgage to be insured by FHA. FHAs analysis disclosed that among the most egregious examples of predatory lending was on flips that occurred within a very brief time span, often within days. Thus, the quick flips will be eliminated.Resales occurring between 91 and 180 days will be eligible provided that the lender obtains an additional appraisal from an independent appraiser based on a resale percentage threshold established by FHA; this threshold would be relatively high so as to not adversely affect legitimate rehabilitation efforts but still deter unscrupulous sellers, lenders, and appraisers from attempting to flip properties and defraud homebuyers. Lenders may also prove that the increased value is the result of rehabilitation of the property.Resales occurring between 90 days and one year will be subject to a requirement that the lender obtains additional documentation to support the value to add ress circumstances or locations where HUD identifies property flipping as a problem. This authority would supersede the higher expected threshold established for the above-mentioned 90 to 180 day period and will be invoked when FHA determines that substantial abuse may be occurring in a particular locality. Exceptions to the Anti-Flipping Rule The FHA will allow waivers to the property flipping restrictions for: properties acquired by an employer or relocation agency in connection with the relocation of an employee;resales of foreclosed, bank-owned property by HUD under its real estate owned (REO) program;sales of property by other U.S. government agencies;sales of properties by nonprofit organizations approved by HUD to buy single-family properties at a discount with resale restrictions;sales of properties that are acquired by the seller by inheritance;sales of properties by state and federally-chartered financial institutions and Government-Sponsored Enterprises;sales of properties by local and state government agencies; andsales of properties within Presidentially Declared Major Disaster Areas (PDMDA), only upon issuance of a notice of an exception from HUD. The above restrictions do not apply to builders selling a newly built house or building a house for a borrower planning to use FHA-insured financing.

Persuasive Essay on Adopting a Dog

Persuasive Essay on Adopting a Dog Persuasive Essay on Adopting a Dog There are numerous reasons why one should make the wise decision to adopt a dog, the first of which is that one gets to save a life by choosing to adopt a dog. In the United States of America only, more than two million dogs are available for adoption on a yearly basis. The main reason why so many dogs are available for adoption is there are many individuals who give up their pets to animal shelters, and the number of individuals who go to shelters to adopt a dog is small. Unfortunately, many animal shelters do not have enough space to house the pets comfortably and sometimes do not even have enough resources to take care of the pets. These reasons sometimes push animal shelters to tight corners and cause them to eliminate some of the pets that have not been adopted. If more people came up and adopted the dogs, fewer animals would be eliminated or tortured by those who adopt them for weird reasons. The other reason why one should adopt a dog is that when one adopts a dog from an animal shelter, he or she not only gets to save money but also gets to adopt healthy dogs. There is a common misconception that animals found in animal shelters usually have something wrong with them. The fact is there are numerous reasons that may make one give up a pet to an animal shelter. However, this is not necessarily because the animal is injured or has a certain fault. Animal rescue centers usually concentrate on bringing up animals in the healthiest way that they can to make it easy for one to adopt a dog, should one choose to take the dog home. The shelters also regularly examine the pets and vaccinate them accordingly and regularly, and they pay close attention to the pets to ensure they are in their best health. In relation to cost, it is usually much cheaper to purchase a pet from an animal rescue center than it is to purchase a pet from a pet store or any other store. Another important reason why one should adopt a dog for a pet is that pets have been shown to improve the mood of their owners. Instead of feeling lonely and moody, one should adopt a dog because the dog will give the owner unconditional love and therefore help one to psychologically feel better. Dogs are also great when it comes to improving the physical health of their owners. Scientists have shown that spending time with one’s dog can significantly lower one’s blood pressure and lower one’s cholesterol levels. Activities such as walking the dog or even grooming the pet provide the owner with physical activity, which in turn can help the individual strengthen the heart and bone tissues. Simply stated, dogs are not just pets but are beneficial in many ways. Tips on writing a persuasive essay about Adopting a Dog: 1. Define what audience your essay is directed to; whether most of your audience. 2. Make sure your argument is definite. 3. Research your topic about adopting a dog well. To make your claim stronger, your arguments should be clear and supported be real examples. You can easily buy an essay online from experts at . You will get a superior-quality custom persuasive essay written from scratch!

Justification of Intellectual Property Protection Essay

Justification of Intellectual Property Protection - Essay Example The paper throws light on intellectual property as any change of mind or innovation. This property, maybe a symbol or a logo, any unique name designated for a company, creative and artistic invention. Intellectual property is secluded or patent innovation. Certain brands use a specific trade mark and music companies copyright their sounds and videos patterns, professionals carry out methods formulas and technologies which are confined in official documents or economic values that are used commercially. Intellectual property is the intangible or insubstantial vague property on the other hand special private and personal property of any individual or a company is tangible is easily and clearly defined. IP is any form of expression, this includes images, symbols, logos, title, label, techniques, methods used in business industry or commerce; software, music rhythms literary. This personal effort is the innovation and creation of mind and displayed and manifested, it has physical existen ce and exclusive property rights. Exclusive property rights include copyrights, trademarks, patents industrial design rights and trade secrets, these rights are intellectual property and protect company’s different types of unrelated legal concepts. The British statue of Anne 1710 and statue of monopolies 1623 are the two patent laws, copyrights that are nowadays used respectively, these laws were originated in the late 20th century and since then the word intellectual property started to be used. ... This absolute protection thus deals intellectual property as real property. The World Intellectual Property Organization (WIPO) treaty and other global agreements are based on the fact that the intellectual property rights should be protected as it is essential to the economic growth. The following reasons are given in the handbook published by the World Intellectual Property Organization related to the intellectual property laws. "One is to give statutory expression to the moral and economic rights of creators in their creations and the rights of the public in access to those creations.† Inventions were not the reason to initiate the history of patent, but it was in fact the grants given by the Queen Elizabeth 1 (1558-1603) and other royal family members for the privileges aimed at creating monopoly. nearly 200 years after the end of the reign of Elizabeth 1 a patent now shows and represents a legal status to the rights which are obtained by the person inventing something whic h gives him the right to control that invention exclusively, control and restrict its production, sale or any restricting any other method that might make that invention available for others to use independently. (Mossoff, A, 2001, Vol. 52, p. 1255) The aim of this paper is to study the justifications or arguments that surround the formation of intellectual property law. The paper will open discussion with the aims of intellectual property law and then move to the justifications. The paper will also discuss the limitations to these justifications and in the end, conclude the discussion with a critical evaluation of the intellectual property law terms. Aims of Intellectual Property Law This section will deal with the protection of intellectual property incentives taken for those

Aviation Safety Essay Example | Topics and Well Written Essays - 1250 words

Aviation Safety - Essay Example now and ice plan is in place; adopting new HAMZAT handling/storage and ARFF regulations; proper emergency plan, traffic/wind indicators, self-inspection, and ground vehicle operations management; assuring public protection, NAVAIDS, obstruction, construction and unserviceable; undergoing airport reporting and wildlife hazard management (FAA, 2009). 1. Contracted Airports: The issue of some cash strapped cities selling their airports to private businesses has been in practice for many decades. However, this arrangement won’t hinder an airport from being certified (Wolfe & NewMyer, 1985). That is, a privately managed airport can still receive its certification if all safety precautions and FAA’s requirements have been satisfactorily put in place. Normally, the FAA officials often conduct elaborate inspections on airport facilities before recommending it for certification. For the fact that an airport is being managed by privates businesses doesn’t indicate that the operational safety at the airport would improve more than natural or deteriorate. However, examples in recent years have shown that private owners of airports have invested so much in the airports with hope to make them attractive to passengers, and then make more money from other airport-related services (Wolfe & NewMyer, 1985). 2. Public Safety: Public safety can be simply defined as the processes undertaken by public and private establishments to protect the lives and property of ordinary people. At the airports, there are fire equipment, emergency medical aids staff and information staff to quickly help ordinary people that use the airport every time (Wells & Young, 2004). It is a good idea to have public safety procedures implemented at the airports because this practice would reduce the exposure of passengers to hazards and dangers. 3. Safety versus Security: It may true that there is sometimes an overlap between public safety and security at the airport. However, in a well-planned airport,

I do not have a topic Essay Example | Topics and Well Written Essays - 750 words

I do not have a topic - Essay Example This created an issue among her contemporaries criticizing her use of the language in her writings (Women in History). Depicted and massively explored in her works was the culture of the African-Americans effectively portrayed with her much controversial use of the common African-American language. An example of the usage of the black language can be read in one of her books, â€Å"So when we looked at de picture and everybody got pointed out there wasn’t nobody left except a real dark little girl with long hair standing by Eleanor. Dat’s where Ah wuz s’posed to be, but Ah couldn’t recognize dat dark chile as me. So Ah ast, ‘where is me? Ah don’t see me. (Hurston 13)† These realistic depictions appropriately displayed the life and culture of the African-Americans during her time. The writing style she had developed celebrated the Black culture incorporating dances, songs, sayings and tales. Moreover, her writings bluntly focused on the slavery issue which was deliberately avoided by other Harlem Renaissance writers. Her part in the feminist literature was also noted when she invaded the male dominated literary scene during that period. Female characters are eminent in Zora’s works addressing feminist issues like the character Janie Crawford in her book â€Å"Their Eyes Were Watching God† (Hurston, Zora Neale Introduction). Some writers who have been influenced by Hurston’s works were Ralph Ellison, Toni Morrison, Gayle Jones, Alice Walker, and Toni Cade Bambara. These writers specifically take after Hurston’s writings dealing with racism and feminism issues. Contrary to the criticisms hurled at Hurston’s works during her era, Zora contributed not only to the black American literature but also to the feminist literature and racist literature. Furthermore, her written works served as valuable reference of oral cultures of the African Americans and revolutionizing a comprehensive

Social Media Advertising Becoming Central To Marketing Media Essay

Social Media Advertising Becoming Central To Marketing Media Essay Social media today is simply online media that facilitates social interaction. There are numerous websites, channels and resources that allow advertisements to be distributed reaching millions of people worldwide. Sites such as Facebook, Twitter, MySpace, YouTube and Bebo all contain users that have identities or profiles that display demographic and social information about themselves. These users can create connections with one another by following one another or by becoming friends. This social media interaction and communication with one another has provided advertisers with a new opportunity to infiltrate and display their messages to a vast online audience. For example, Facebook has over 400 million members (Facebook 2010) and 50% of active users log on to Facebook in any given day. It also boasts over 80 million unique users each month and people spend over 500 billion minutes per month on Facebook. The reality is that social media delivers the Holy Grail for advertisers on th e Internet: a mass-concentrated audience reaches similar levels to television.  However, successful advertising to this environment is not necessarily straight forward and without problems. There are several concerns regarding some advertisements that invade privacy and publish users identities making the adverts intrusive on peoples online social lives. Furthermore there are cultural concerns related to social media advertising and these will be explored in greater detail later in this essay. Nevertheless, social media advertising is considered to be central to marketing, as the Internet has become a powerful platform for advertisers to reach mass audiences. Social media has become an integral part of modern society. Astonishingly, there are some social network sites with user bases larger than the populations of most world countries. It was therefore only a matter of time before advertisers began to permeate the online social media environment. These adverts could be based specifically on user demographics and interests and this focused selling point appealed to many advertisers. Social networking sites have developed over the past decade and are frequently changing to accommodate new advertising campaigns. However this social medium is still a relatively new environment for advertisers. Dating sites are often considered to be the first social networks, as they seemed to appear around the same time people first started going online. These sites allowed users to create profiles and to contact other users, often sharing photographs. Social media has come a long way since those days and social media advertising has developed into a platfor m that is becoming central to modern marketing campaigns. Nowadays there are social and user-generated sites for numerous different activities and purposes. Social shopping sites, social financial planning sites, sites for people to share their goals and ambitions aswell as sites to meet like minded people. Over the past decade, social media has developed and become an enormous influence on the lives of millions of people worldwide. Whether people need something as simple as a film review or seek answers to personal problems or major life decision, there are social sites out there to provide people with the information they require. Accompanying these sites, in dedicated web space (often within a page), advertisers have ideal opportunities to target new products based on specific user searches or necessities. Social media advertisements continue to evolve on a daily basis. With advertising on major social networks and social media sites making changes and improvements on an almost d aily basis, its sure to keep evolving over the coming years. Advertising is concerned to urge consumers to buy the commodities (or services) that will satisfy existing wants more adequately or that will satisfy new ones (Harris, Seldon 1962) As advertisers seek to promote their products based on popular culture and emotive desires, social media sites provide a perfect vehicle to access a wider range of consumer. Social media advertising is becoming more important to marketing campaigns as the levels of people reached online can often surpass peak television advertising viewership figures (Ord 2008). One way to advertise products on social media sites is to create dedicated pages or profiles where customers and potential customers can become friends or fans of the actual business or brand. These profile pages are like miniature Web pages within social medial sites and can include information about businesses such as locations, official websites, lists of services and how to contact the business directly. Furthermore businesses often include dynamic content, for instance, comments left by customers or fans, an RSS feed, an up-to-date blog and even special offers or sale details. Other adverts include Pay-per-click (PPC) ad s where advertisers pay their host only when their ad is clicked. However advertising on social media is not only about clicks or click rate, its about reaching a huge worldwide audience. Social media advertising is becoming so central to advertisers nowadays as this is a great way to reach mass audiences and in terms of audience size, there are several Super Bowls every day on Facebook, MySpace and YouTube. Click rates offer an indication to page views and social media sites have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen(Ord 2008). People also flick between social media adverts much like tuning in and out of TV adverts. Twitter grew more than 1500% in mid-2009 and Facebook has almost caught up with Google in web traffic (Sav 2010). In April 2010, the company Nielsen (audience measurement firm that tracks TV, internet, and radio usage worldwide) published results of a 6-month research campaign into usage patterns of users on Facebook. Nielsen found that Engagement ads (see figure 1.1) on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didnt (Wauters 2010). Figure 1.1 Different Facebook adverts with varying levels of success (c/o Nielsen) According to Nielsen, the increase in recall rose to 16% when adverts displayed friends who were fans (Adverts with social context figure 1.1), and this jumped to 30% when these ads appeared in other friends newsfeeds (Organic advert impression figure 1.1). This is an example of how advertisements are being modified and adapted to generate maximum interest from the target audience. In spite of this, there also remains the belief that users will subconsciously continue to ignore attempts to intrude into private social media environments. Many critics maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable of discovering for themselves what they are (Leiss, Botterill, Jhally, Kline, 2005) The consumer now appears to have the power of communication and the traditional business to consumer marketing model is replaced with consumer-to-consumer conversations over social media sites. The problem for advertisers nowadays is how to insert their own brands into those conversations. The Internet has become a powerful platform for advertisers to reach mass audiences via user-generated video too. According to data collected by comScore, online video views from U.K. users grew 37% in 12 months. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from an estimated 4 billion in February 2009. This is another reason why social media advertisement is considered so important in modern marketing. Advertisers envisage short commercials with each video streamed, thus creating a platform for the Internet to compete with broadcast TV in delivering commercial views. Additionally on the advertising sub-page for YouTube, companies are provided useful tips and pointers to create a successful advertising campaign on the massive ad-sharing network. According to a Google spokesperson, there is tremendous scope for capturing the attention of an audience that surpasses Americas Super Bowl, the most watched TV event in that country each yea r. As Google owns YouTube it can feature in-video advertisements that appear at the bottom of certain videos (often popular videos with over 5000 hits). These adverts are not only content-specific but also location-specific aswell. This has great financial ramifications as online video advertising has risen 9% to $7.9 billion over a 12-month period (Skepys 2010). Furthermore search-based advertising through Google reached $11.4 billion, an annual rise of just under 6%. With well over 13 billion YouTube views in March 2010 alone (Skepys 2010), advertisers could well be reaping the rewards of these in-video promotions as a result of augmented online video views. This is another example of how social media advertising has become so important to marketing schemes today as the potential financial rewards are substantial. However the future success of social media advertisements is threatened by potential social and cultural problems that need to be properly addressed. A general concern with advertising on social networking sites is that people that use these sites are only interested in interaction with the people who they care about and their attention lies in communication with friends and family. People rarely pay attention to advertisements, as they are not relevant to what people are doing at that specific time. This is where Google ad-words are most successful, as people searching for products are inundated with places to buy that product as a result of optimised advertisement placement on Google. In contrast Facebooks average click through rate on their social advertisements is just 0.08% (Agishtein 2010), this means that for every 10,000 times an advert is shown, it will only be clicked 8 times. It can be assumed that social network users are ignoring these advertisements on mass. These social advertisements are publicised by demographics and target the specific user based on interests and information provided in their own profile. Despite this focused advertising, the products or services promoted are ultimately not related to the social activities people participate in during online social-networking sessions. Other social advertisements create additional ad messages based on purchases or interests that are viewable to the public and friends (see Organic ad impressions figure 1.1). However many people are uncomfortable with this as it violates users privacy and control which is critical for social network users to feel safe online. Consequently, advertising must be injected into online conversations. For advertisements to be successful, the users ideally should want to talk about and share advertising messages with their social network friends. If advertisers hijack those conversations by not respecting the users desire for privacy and control, the adverts will backfire. This is ultimately bad for the advertiser, the social network and the user. The question remains, how do advertisers insert their messages into the conversation between friends on social network sites and social environments? According to Seth Goldstein, co-founder and CEO of Social Media Networks (an ad consultancy firm focused on monetizing the social web), Social media is killing Internet advertisingà ¢Ã¢â€š ¬Ã‚ ¦the problem is, a few years ago, people started to become more interested in each other and less interested in the ads. This view is supported by the relatively low click through rates on social networking sites like Facebook and e xplains usage patterns whereby users visit social network sites to primarily interact with friends and rarely pay attention to advertisements. There is a danger that social advertisements will follow similar patterns to Internet banner ads that show an even lower click through rate on social media sites of 0.04%(Corbin 2008). Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex. Advertisers have therefore aimed to try new innovations and marketing schemes to try and generate greater interest in this enormous window for consumers. One such scheme is the integration of advertising within social network applications. Applications are becoming central to the social networking experience. The success of these can be measured directly in the number of downloads and monitored by how they are shared between friends and family. A recent example of advertisement integrated into an application was the BMW application intended for Facebook. The intention of this application was to promote BMWs new line the 1 Series and provide the user with an interactive, virtual joyride to various worldwide destinations. Furthermore, users could personalise their cars by changing colours and adding modifications. BMW aimed to create an online community with this application, centralised around the brand. This allowed Facebook members to interact with the product on an entirely opt-in basis (Corbin 2008). However, this opt-in element has become increasingly critical and has led to cultural problems relating to social media advertising. On November 6th 2009, Facebook launched a service called Beacon. This was an advertisement system that sent data from external websites to Facebook, and permitted targeted advertisements with greater accuracy whilst allowing users to share activities with friends and publish these activities on other friends newsfeeds. However, this system provoked major uproar when users started complaining that Beacon was violating their privacy. Since that incident, the ethical and cultural concerns have been heightened with concerns over profile-based ad targeting. CEO of Social Media Networks, Seth Goldstein states Beacon was a setback, not just for Facebook, but for the whole industry. Engagement with modern social advertising remains difficult to measure but the downloadable application installations are easily tallied up and also whether it has been passed along to friends or not. Additionally these profile-based adverts frequently portray media stereotypes. These stereotypes can be problemat ic and instigate cultural tensions. Often they reduce a wide range of differences in people to simplistic categorizations and transform assumptions about particular groups of people into realities. Ultimately this could perpetuate social prejudice and inequality. More often than not, the groups being stereotyped have little to say about how they are represented. Furthermore many people would deny that they are being influenced by advertisements and regard them at worst as lies, at best idiot triviality. People are considered to be sceptical of advertising however, they might find it more difficult to resist the more general social image or message presented with advertising campaigns located in social media channels. (Dyer 1982) Specific media stereotypes provide problems for advertisers using social media environments, however it is not just stereotypes where potential issues lie with advertising through this medium. There is a raised level of concern for parents as marketers look to interact with children through the aforementioned social networking sites, online-video sites and gaming sites. Advertising on Television is meticulously regulated with advertising standards, yet the Internet is so far avoiding such regulations making it easier to target children with brand positioning adverts (Finklehorn 2009). Furthermore there are anxieties that children and under-age audiences are engaging with advertising on social networks for alcohol brands. It is evident that new guidelines and regulations are required to protect children aswell as the publics privacy. New guidelines for advertising on social networking sites like Facebook and Twitter are being proposed in the UK. Under these new proposals the Advertising Standards Agency (ASA) would control digital marketing to ensure that it is responsible, legal, honest and truthful (Bryant 2010). These new regulations are scheduled for implementation later in 2010 and a clear mandate of these new guidelines state that first and foremost consumers and children will be protected. Location will also become more important to social media and the future of social media advertising. According to Debra Willamson, eMarketer senior analyst, brand monitoring will increase sophistication so that companies can begin to understand the why of consumer chatter aswell as the who, what and when. It can also be expected that companies will strive to provide additional services in social channels that essentially aim to gather greater understanding of the market and grab the attention of mass media audiences. Social media interaction and communication with one another has provided advertisers with a new opportunity to infiltrate and display their messages to a vast online audience. There is some evidence to suggest that advertising plays a part in defining reality in a general or anthropological sense. It projects the goals and values that are consistent with and conductive to the consumer economy and socialises us into thinking that we can buy a way of life as well as goods. (Dyer 1982) The goals and desires that Dyer refers to here are achievable by purchasing the intended products and services advertised to users of social media sites. However some adverts use media stereotyping to target users and the relatively low click through rate of adverts on social networking sites suggests that these types of intrusive adverts are largely being ignored. This coupled with other privacy issues could potentially leave social media advertisements following in the same fateful path as Internet banner ads. However the enormous scope for mass audiences that could result in substantial financial reward is too great for advertisers to ignore. They consider social media advertising central to marketing as nowadays this is a great way to reach mass audiences and in terms of audience size as there are several Super Bowls every day on Facebook, MySpace and YouTube. With online-video streaming up 37% in the last year and an estimated 5 billion videos being streamed per month, there are multiple opportunities for products to be advertised based on video content and even location. With advertising regulations due to be published later this year, greater control can be seized over online social media advertisements. These guidelines will prevent children viewing inappropriate material and also protect peoples privacy being exploited by intrusive web systems monitoring page history and detailed consumer interests. There are still tremendous opportunities for social media advertising in the future, so long as advertisers adhere to these new guidelines and continue to persevere with new marketing schemes. The development of new initiatives, such as advertising in applications on social network sites in addition to the continued pursuit of subtle advertisements in consumer-to-consumer conversations, will see products reach a wider range of consumer and consequently result in substantial financial profits for advertisers on social media sites.

Governmental Regulation of Privacy Essay -- Expository Essays Research

Governmental Regulation of Privacy Many laws have been enacted by the government to regulate privacy. One piece of data that is used to uniquely identify people is the Social Security Number. Surveillance in the United States began mostly with the Social Security Act of 1935 when Social Security was used to track people's earnings and to pay retirement benefits. The government was the only group able to access the information. However, today the Social Security card can get someone credit cards and driver licenses enough for someone to steal an identity. The Privacy Act of 1974 created a law to help protect citizens from the government abusing its privileges. The Privacy Act requires State and Local authorities to tell the individual three things when requesting the Social Security Number. One is if the disclosure is mandatory or voluntary. Two: what is the status or other authority the Social Security Number is solicited, like what other government agencies it is being provided to? Lastly, what uses will be made of the number by the agencies? ( http://www.cpsr.org/cpsr/privac...

Manufacturing

Information System Implementation Case Study Analysis Introduction: PacSci has been a successful medium size aerospace/defense company. It has been in business since 19760s. (1) The company has very good reputation in price and quality. However, it always has problem with OTD (on time delivery). Ten years ago, the OTD problem was not an issue, because there weren’t too many competitions. But in the last few years, due to stiffer competitions, OTD has become a big issue and been hurting the company’s sales.And lots of loyal customers slowly turned to its competitors. Causes: Several problems contributed to OTD have been identified by the management of the company. The first one they identified was the failure to recognize the lead times of the raw materials. The purchasing department always had to order materials at the minute when the parts in the stock room were almost empty. The company had to pay extra to expedite their orders, which drove the company’s operat ing cost high.Notification between Stock room personnel and purchasing department was not automated. And the receiving department didn’t notify the stock room when they received raw materials packages. Another one was no automated process in place across the company, too many manual entered communications between departments. Some sales men made unrealistic delivery date to customers because they couldn’t access older sales order information.The engineering projects took too long to be transferred to Manufacturing because of lack of project management. Lastly, the manufacturing department still relied on too many manual labor steps in manufacturing process. (2) Implementation: The management decided to implement Microsoft ERP across the whole company to stream line their Supply Chain Processes so that the inventory control can be managed, and the purchasing department can order the raw materials when they see orders come in, receive automatic notifications from stock r ooms.The shipping and receiving department now can notify the stock room when they receive raw materials and parts right away through emails triggered by ERP. Sales men can inform the customers the shipping status and the exact delivery date based on the manufacturing time, and can reach out to customers based on the customer’s order activities. And also management cuts down operational costs by implementing automatic manufacturing steps to replace time consuming manual labor steps, so that the product line process time and labor cost can be managed.Now, after implementation of Microsoft ERP, all of engineering projects can be properly managed and monitored in Microsoft ERP by management, and transferred to manufacturing after they pass manufacturing readiness phase in a timely fashion. Conclusion: After Implementing Microsoft ERP, it has helped PacSci improve its inventory, decrease the operating cost, achieve over 90% OTD. Since the improvement in its supply chain and OTD, the relationships with customers have also improved.New products from engineering department can be properly managed and transferred to manufacturing according the schedules in ERP. More and more of those lost customers slowly return to PacSci for business. Sales department can identify the customers’ order behaviors and predict better market trends, and provide better customer service. And the company’s purchasing departments also negotiate with suppliers for better terms. Citations: (1) http://investing. businessweek. com/research/stocks/private/snapshot. asp? privcapId=118423755 (2) Narrated by former employee of PacSci, Don Yang

Catching Fire by Suzanne Collins

Book review of The Hunger Games – Catching Fire by Suzanne Collins Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a â€Å"Victor's Tour† of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (Quarter Quell) – a competition that could change Panem forever.I enjoyed this book as it kept me reading on and wanting to know what's going to happen next ecause the story line and the descriptive detail on each page. I didn't really dislike any parts of the book as it kept me reading on and I wanted to read more of what going to happen. Katniss Everdeen – is Just trying to get her life back to normal. But people of District 12 look at her differently now, and she's always on the radar in the Capitol. Now that she's won the Hunger Games, Katniss' family gets to live in a nice house and will never go hungry.Her role as the family's breadwinner is no longer needed. The others in her district also get more food and will be better off for at least a year, hanks to Katniss and Peeta's win in the arena. To them, she's a hero, but to herself, she's anything but. It seems pretty obvious what the most dangerous option of these is. It's harder to tell what was really going on in her mind, though. Most of the time, Katniss is full of self-loathing, especially when she must decide whether to run away or stick it out in District 12 and try to fght the Capitol.She wants her old life back as she knew where she stood in life; ‘l mourn my old life here. We barely scraped by, but I knew where I fit in, I knew what my place was in the tightly interwoven fabric hat was our life. I wish I could go back to it because, in retrospect, it seems so secure compared with n ow, when I am so rich and so famous and so hated by the authorities in the Capitol. ‘ Peeta Mellark – Throughout the book, Katniss admires Peeta's ability to make speeches: and then I think of it, what Peeta can do much better than the rest of us.He can use words. He obliterated the rest of the field at both interviews. And maybe it's because of that underlying goodness that he can move a crowd – no, a country – to his side with the turn of a simple sentence. ‘ Peeta speaks as naturally as Katniss hunts, but his skill isn't called for in the arena like hers is. It's the luck of the draw that she ends up as the face of the revolution, all the while thinking that Peeta would be much better suited for the task.Peeta is a bit of a contradiction: he's one of the kindest and least selfish characters in the book, but he's also one of the best liars. When the tributes have their final televised interviews before the Quarter Quell, Peeta steals the show by pr oducing not Just one but two excellent lies. These lies, pregnant, are so effective that the audience seems likely to explode. Gale Hawthorne – He and Katniss understand each other because they're both from the poorest part of town. He's a great hunter and a responsible provider for his family.And he and Katniss have a long history together. Gale and Peeta are also very different guys. Where Peeta is selfless, Gale is selfish. He wants Katniss all to himself; while Peeta is prepared to let her go if it will save her life. Consider how Katniss approaches both guys with her plan of running away. Gale is all into it until he learns that Katniss expects Peeta to go, too. In contrast, Peeta expects that Katniss would ant to bring Gale along, and he's still willing to follow her. But Just because Gale is selfish doesn't mean he's bad.It's kind of flattering to Katniss that he wants her all to himself, although she wouldn't be able to live with herself if they left Peeta behind. Eve n though Gale hasn't suffered like Katniss has at the hands of the Capitol, he's more than ready to rebel. Whereas Katniss is usually wishy-washy and cautious about the opposing the Capitol, Gale is certain. He's sick of the rules, sick of watching his family go hungry, and sick of having no choice about his future. He's so firmly against the Capitol that he won't even accept a gift Katniss brings him from the region.Gale has always been one for breaking the law. Like Katniss, he's had to poach to find food for his family, so obeying the law wasn't really an option. Unlike Katniss, though, Gale gets caught and is whipped within an inch of his life. Rather than scare him into submission, though, Gale Just becomes even more anti-Capitol. I would recommend this book to anyone who likes action and romance books as this has both, action from the games and rebellion and the romance from Peeta and Katniss.