Aviation Safety Essay Example | Topics and Well Written Essays - 1250 words

Aviation Safety - Essay Example now and ice plan is in place; adopting new HAMZAT handling/storage and ARFF regulations; proper emergency plan, traffic/wind indicators, self-inspection, and ground vehicle operations management; assuring public protection, NAVAIDS, obstruction, construction and unserviceable; undergoing airport reporting and wildlife hazard management (FAA, 2009). 1. Contracted Airports: The issue of some cash strapped cities selling their airports to private businesses has been in practice for many decades. However, this arrangement won’t hinder an airport from being certified (Wolfe & NewMyer, 1985). That is, a privately managed airport can still receive its certification if all safety precautions and FAA’s requirements have been satisfactorily put in place. Normally, the FAA officials often conduct elaborate inspections on airport facilities before recommending it for certification. For the fact that an airport is being managed by privates businesses doesn’t indicate that the operational safety at the airport would improve more than natural or deteriorate. However, examples in recent years have shown that private owners of airports have invested so much in the airports with hope to make them attractive to passengers, and then make more money from other airport-related services (Wolfe & NewMyer, 1985). 2. Public Safety: Public safety can be simply defined as the processes undertaken by public and private establishments to protect the lives and property of ordinary people. At the airports, there are fire equipment, emergency medical aids staff and information staff to quickly help ordinary people that use the airport every time (Wells & Young, 2004). It is a good idea to have public safety procedures implemented at the airports because this practice would reduce the exposure of passengers to hazards and dangers. 3. Safety versus Security: It may true that there is sometimes an overlap between public safety and security at the airport. However, in a well-planned airport,

I do not have a topic Essay Example | Topics and Well Written Essays - 750 words

I do not have a topic - Essay Example This created an issue among her contemporaries criticizing her use of the language in her writings (Women in History). Depicted and massively explored in her works was the culture of the African-Americans effectively portrayed with her much controversial use of the common African-American language. An example of the usage of the black language can be read in one of her books, â€Å"So when we looked at de picture and everybody got pointed out there wasn’t nobody left except a real dark little girl with long hair standing by Eleanor. Dat’s where Ah wuz s’posed to be, but Ah couldn’t recognize dat dark chile as me. So Ah ast, ‘where is me? Ah don’t see me. (Hurston 13)† These realistic depictions appropriately displayed the life and culture of the African-Americans during her time. The writing style she had developed celebrated the Black culture incorporating dances, songs, sayings and tales. Moreover, her writings bluntly focused on the slavery issue which was deliberately avoided by other Harlem Renaissance writers. Her part in the feminist literature was also noted when she invaded the male dominated literary scene during that period. Female characters are eminent in Zora’s works addressing feminist issues like the character Janie Crawford in her book â€Å"Their Eyes Were Watching God† (Hurston, Zora Neale Introduction). Some writers who have been influenced by Hurston’s works were Ralph Ellison, Toni Morrison, Gayle Jones, Alice Walker, and Toni Cade Bambara. These writers specifically take after Hurston’s writings dealing with racism and feminism issues. Contrary to the criticisms hurled at Hurston’s works during her era, Zora contributed not only to the black American literature but also to the feminist literature and racist literature. Furthermore, her written works served as valuable reference of oral cultures of the African Americans and revolutionizing a comprehensive

Social Media Advertising Becoming Central To Marketing Media Essay

Social Media Advertising Becoming Central To Marketing Media Essay Social media today is simply online media that facilitates social interaction. There are numerous websites, channels and resources that allow advertisements to be distributed reaching millions of people worldwide. Sites such as Facebook, Twitter, MySpace, YouTube and Bebo all contain users that have identities or profiles that display demographic and social information about themselves. These users can create connections with one another by following one another or by becoming friends. This social media interaction and communication with one another has provided advertisers with a new opportunity to infiltrate and display their messages to a vast online audience. For example, Facebook has over 400 million members (Facebook 2010) and 50% of active users log on to Facebook in any given day. It also boasts over 80 million unique users each month and people spend over 500 billion minutes per month on Facebook. The reality is that social media delivers the Holy Grail for advertisers on th e Internet: a mass-concentrated audience reaches similar levels to television.  However, successful advertising to this environment is not necessarily straight forward and without problems. There are several concerns regarding some advertisements that invade privacy and publish users identities making the adverts intrusive on peoples online social lives. Furthermore there are cultural concerns related to social media advertising and these will be explored in greater detail later in this essay. Nevertheless, social media advertising is considered to be central to marketing, as the Internet has become a powerful platform for advertisers to reach mass audiences. Social media has become an integral part of modern society. Astonishingly, there are some social network sites with user bases larger than the populations of most world countries. It was therefore only a matter of time before advertisers began to permeate the online social media environment. These adverts could be based specifically on user demographics and interests and this focused selling point appealed to many advertisers. Social networking sites have developed over the past decade and are frequently changing to accommodate new advertising campaigns. However this social medium is still a relatively new environment for advertisers. Dating sites are often considered to be the first social networks, as they seemed to appear around the same time people first started going online. These sites allowed users to create profiles and to contact other users, often sharing photographs. Social media has come a long way since those days and social media advertising has developed into a platfor m that is becoming central to modern marketing campaigns. Nowadays there are social and user-generated sites for numerous different activities and purposes. Social shopping sites, social financial planning sites, sites for people to share their goals and ambitions aswell as sites to meet like minded people. Over the past decade, social media has developed and become an enormous influence on the lives of millions of people worldwide. Whether people need something as simple as a film review or seek answers to personal problems or major life decision, there are social sites out there to provide people with the information they require. Accompanying these sites, in dedicated web space (often within a page), advertisers have ideal opportunities to target new products based on specific user searches or necessities. Social media advertisements continue to evolve on a daily basis. With advertising on major social networks and social media sites making changes and improvements on an almost d aily basis, its sure to keep evolving over the coming years. Advertising is concerned to urge consumers to buy the commodities (or services) that will satisfy existing wants more adequately or that will satisfy new ones (Harris, Seldon 1962) As advertisers seek to promote their products based on popular culture and emotive desires, social media sites provide a perfect vehicle to access a wider range of consumer. Social media advertising is becoming more important to marketing campaigns as the levels of people reached online can often surpass peak television advertising viewership figures (Ord 2008). One way to advertise products on social media sites is to create dedicated pages or profiles where customers and potential customers can become friends or fans of the actual business or brand. These profile pages are like miniature Web pages within social medial sites and can include information about businesses such as locations, official websites, lists of services and how to contact the business directly. Furthermore businesses often include dynamic content, for instance, comments left by customers or fans, an RSS feed, an up-to-date blog and even special offers or sale details. Other adverts include Pay-per-click (PPC) ad s where advertisers pay their host only when their ad is clicked. However advertising on social media is not only about clicks or click rate, its about reaching a huge worldwide audience. Social media advertising is becoming so central to advertisers nowadays as this is a great way to reach mass audiences and in terms of audience size, there are several Super Bowls every day on Facebook, MySpace and YouTube. Click rates offer an indication to page views and social media sites have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen(Ord 2008). People also flick between social media adverts much like tuning in and out of TV adverts. Twitter grew more than 1500% in mid-2009 and Facebook has almost caught up with Google in web traffic (Sav 2010). In April 2010, the company Nielsen (audience measurement firm that tracks TV, internet, and radio usage worldwide) published results of a 6-month research campaign into usage patterns of users on Facebook. Nielsen found that Engagement ads (see figure 1.1) on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didnt (Wauters 2010). Figure 1.1 Different Facebook adverts with varying levels of success (c/o Nielsen) According to Nielsen, the increase in recall rose to 16% when adverts displayed friends who were fans (Adverts with social context figure 1.1), and this jumped to 30% when these ads appeared in other friends newsfeeds (Organic advert impression figure 1.1). This is an example of how advertisements are being modified and adapted to generate maximum interest from the target audience. In spite of this, there also remains the belief that users will subconsciously continue to ignore attempts to intrude into private social media environments. Many critics maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable of discovering for themselves what they are (Leiss, Botterill, Jhally, Kline, 2005) The consumer now appears to have the power of communication and the traditional business to consumer marketing model is replaced with consumer-to-consumer conversations over social media sites. The problem for advertisers nowadays is how to insert their own brands into those conversations. The Internet has become a powerful platform for advertisers to reach mass audiences via user-generated video too. According to data collected by comScore, online video views from U.K. users grew 37% in 12 months. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from an estimated 4 billion in February 2009. This is another reason why social media advertisement is considered so important in modern marketing. Advertisers envisage short commercials with each video streamed, thus creating a platform for the Internet to compete with broadcast TV in delivering commercial views. Additionally on the advertising sub-page for YouTube, companies are provided useful tips and pointers to create a successful advertising campaign on the massive ad-sharing network. According to a Google spokesperson, there is tremendous scope for capturing the attention of an audience that surpasses Americas Super Bowl, the most watched TV event in that country each yea r. As Google owns YouTube it can feature in-video advertisements that appear at the bottom of certain videos (often popular videos with over 5000 hits). These adverts are not only content-specific but also location-specific aswell. This has great financial ramifications as online video advertising has risen 9% to $7.9 billion over a 12-month period (Skepys 2010). Furthermore search-based advertising through Google reached $11.4 billion, an annual rise of just under 6%. With well over 13 billion YouTube views in March 2010 alone (Skepys 2010), advertisers could well be reaping the rewards of these in-video promotions as a result of augmented online video views. This is another example of how social media advertising has become so important to marketing schemes today as the potential financial rewards are substantial. However the future success of social media advertisements is threatened by potential social and cultural problems that need to be properly addressed. A general concern with advertising on social networking sites is that people that use these sites are only interested in interaction with the people who they care about and their attention lies in communication with friends and family. People rarely pay attention to advertisements, as they are not relevant to what people are doing at that specific time. This is where Google ad-words are most successful, as people searching for products are inundated with places to buy that product as a result of optimised advertisement placement on Google. In contrast Facebooks average click through rate on their social advertisements is just 0.08% (Agishtein 2010), this means that for every 10,000 times an advert is shown, it will only be clicked 8 times. It can be assumed that social network users are ignoring these advertisements on mass. These social advertisements are publicised by demographics and target the specific user based on interests and information provided in their own profile. Despite this focused advertising, the products or services promoted are ultimately not related to the social activities people participate in during online social-networking sessions. Other social advertisements create additional ad messages based on purchases or interests that are viewable to the public and friends (see Organic ad impressions figure 1.1). However many people are uncomfortable with this as it violates users privacy and control which is critical for social network users to feel safe online. Consequently, advertising must be injected into online conversations. For advertisements to be successful, the users ideally should want to talk about and share advertising messages with their social network friends. If advertisers hijack those conversations by not respecting the users desire for privacy and control, the adverts will backfire. This is ultimately bad for the advertiser, the social network and the user. The question remains, how do advertisers insert their messages into the conversation between friends on social network sites and social environments? According to Seth Goldstein, co-founder and CEO of Social Media Networks (an ad consultancy firm focused on monetizing the social web), Social media is killing Internet advertisingà ¢Ã¢â€š ¬Ã‚ ¦the problem is, a few years ago, people started to become more interested in each other and less interested in the ads. This view is supported by the relatively low click through rates on social networking sites like Facebook and e xplains usage patterns whereby users visit social network sites to primarily interact with friends and rarely pay attention to advertisements. There is a danger that social advertisements will follow similar patterns to Internet banner ads that show an even lower click through rate on social media sites of 0.04%(Corbin 2008). Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex. Advertisers have therefore aimed to try new innovations and marketing schemes to try and generate greater interest in this enormous window for consumers. One such scheme is the integration of advertising within social network applications. Applications are becoming central to the social networking experience. The success of these can be measured directly in the number of downloads and monitored by how they are shared between friends and family. A recent example of advertisement integrated into an application was the BMW application intended for Facebook. The intention of this application was to promote BMWs new line the 1 Series and provide the user with an interactive, virtual joyride to various worldwide destinations. Furthermore, users could personalise their cars by changing colours and adding modifications. BMW aimed to create an online community with this application, centralised around the brand. This allowed Facebook members to interact with the product on an entirely opt-in basis (Corbin 2008). However, this opt-in element has become increasingly critical and has led to cultural problems relating to social media advertising. On November 6th 2009, Facebook launched a service called Beacon. This was an advertisement system that sent data from external websites to Facebook, and permitted targeted advertisements with greater accuracy whilst allowing users to share activities with friends and publish these activities on other friends newsfeeds. However, this system provoked major uproar when users started complaining that Beacon was violating their privacy. Since that incident, the ethical and cultural concerns have been heightened with concerns over profile-based ad targeting. CEO of Social Media Networks, Seth Goldstein states Beacon was a setback, not just for Facebook, but for the whole industry. Engagement with modern social advertising remains difficult to measure but the downloadable application installations are easily tallied up and also whether it has been passed along to friends or not. Additionally these profile-based adverts frequently portray media stereotypes. These stereotypes can be problemat ic and instigate cultural tensions. Often they reduce a wide range of differences in people to simplistic categorizations and transform assumptions about particular groups of people into realities. Ultimately this could perpetuate social prejudice and inequality. More often than not, the groups being stereotyped have little to say about how they are represented. Furthermore many people would deny that they are being influenced by advertisements and regard them at worst as lies, at best idiot triviality. People are considered to be sceptical of advertising however, they might find it more difficult to resist the more general social image or message presented with advertising campaigns located in social media channels. (Dyer 1982) Specific media stereotypes provide problems for advertisers using social media environments, however it is not just stereotypes where potential issues lie with advertising through this medium. There is a raised level of concern for parents as marketers look to interact with children through the aforementioned social networking sites, online-video sites and gaming sites. Advertising on Television is meticulously regulated with advertising standards, yet the Internet is so far avoiding such regulations making it easier to target children with brand positioning adverts (Finklehorn 2009). Furthermore there are anxieties that children and under-age audiences are engaging with advertising on social networks for alcohol brands. It is evident that new guidelines and regulations are required to protect children aswell as the publics privacy. New guidelines for advertising on social networking sites like Facebook and Twitter are being proposed in the UK. Under these new proposals the Advertising Standards Agency (ASA) would control digital marketing to ensure that it is responsible, legal, honest and truthful (Bryant 2010). These new regulations are scheduled for implementation later in 2010 and a clear mandate of these new guidelines state that first and foremost consumers and children will be protected. Location will also become more important to social media and the future of social media advertising. According to Debra Willamson, eMarketer senior analyst, brand monitoring will increase sophistication so that companies can begin to understand the why of consumer chatter aswell as the who, what and when. It can also be expected that companies will strive to provide additional services in social channels that essentially aim to gather greater understanding of the market and grab the attention of mass media audiences. Social media interaction and communication with one another has provided advertisers with a new opportunity to infiltrate and display their messages to a vast online audience. There is some evidence to suggest that advertising plays a part in defining reality in a general or anthropological sense. It projects the goals and values that are consistent with and conductive to the consumer economy and socialises us into thinking that we can buy a way of life as well as goods. (Dyer 1982) The goals and desires that Dyer refers to here are achievable by purchasing the intended products and services advertised to users of social media sites. However some adverts use media stereotyping to target users and the relatively low click through rate of adverts on social networking sites suggests that these types of intrusive adverts are largely being ignored. This coupled with other privacy issues could potentially leave social media advertisements following in the same fateful path as Internet banner ads. However the enormous scope for mass audiences that could result in substantial financial reward is too great for advertisers to ignore. They consider social media advertising central to marketing as nowadays this is a great way to reach mass audiences and in terms of audience size as there are several Super Bowls every day on Facebook, MySpace and YouTube. With online-video streaming up 37% in the last year and an estimated 5 billion videos being streamed per month, there are multiple opportunities for products to be advertised based on video content and even location. With advertising regulations due to be published later this year, greater control can be seized over online social media advertisements. These guidelines will prevent children viewing inappropriate material and also protect peoples privacy being exploited by intrusive web systems monitoring page history and detailed consumer interests. There are still tremendous opportunities for social media advertising in the future, so long as advertisers adhere to these new guidelines and continue to persevere with new marketing schemes. The development of new initiatives, such as advertising in applications on social network sites in addition to the continued pursuit of subtle advertisements in consumer-to-consumer conversations, will see products reach a wider range of consumer and consequently result in substantial financial profits for advertisers on social media sites.

Governmental Regulation of Privacy Essay -- Expository Essays Research

Governmental Regulation of Privacy Many laws have been enacted by the government to regulate privacy. One piece of data that is used to uniquely identify people is the Social Security Number. Surveillance in the United States began mostly with the Social Security Act of 1935 when Social Security was used to track people's earnings and to pay retirement benefits. The government was the only group able to access the information. However, today the Social Security card can get someone credit cards and driver licenses enough for someone to steal an identity. The Privacy Act of 1974 created a law to help protect citizens from the government abusing its privileges. The Privacy Act requires State and Local authorities to tell the individual three things when requesting the Social Security Number. One is if the disclosure is mandatory or voluntary. Two: what is the status or other authority the Social Security Number is solicited, like what other government agencies it is being provided to? Lastly, what uses will be made of the number by the agencies? ( http://www.cpsr.org/cpsr/privac...

Manufacturing

Information System Implementation Case Study Analysis Introduction: PacSci has been a successful medium size aerospace/defense company. It has been in business since 19760s. (1) The company has very good reputation in price and quality. However, it always has problem with OTD (on time delivery). Ten years ago, the OTD problem was not an issue, because there weren’t too many competitions. But in the last few years, due to stiffer competitions, OTD has become a big issue and been hurting the company’s sales.And lots of loyal customers slowly turned to its competitors. Causes: Several problems contributed to OTD have been identified by the management of the company. The first one they identified was the failure to recognize the lead times of the raw materials. The purchasing department always had to order materials at the minute when the parts in the stock room were almost empty. The company had to pay extra to expedite their orders, which drove the company’s operat ing cost high.Notification between Stock room personnel and purchasing department was not automated. And the receiving department didn’t notify the stock room when they received raw materials packages. Another one was no automated process in place across the company, too many manual entered communications between departments. Some sales men made unrealistic delivery date to customers because they couldn’t access older sales order information.The engineering projects took too long to be transferred to Manufacturing because of lack of project management. Lastly, the manufacturing department still relied on too many manual labor steps in manufacturing process. (2) Implementation: The management decided to implement Microsoft ERP across the whole company to stream line their Supply Chain Processes so that the inventory control can be managed, and the purchasing department can order the raw materials when they see orders come in, receive automatic notifications from stock r ooms.The shipping and receiving department now can notify the stock room when they receive raw materials and parts right away through emails triggered by ERP. Sales men can inform the customers the shipping status and the exact delivery date based on the manufacturing time, and can reach out to customers based on the customer’s order activities. And also management cuts down operational costs by implementing automatic manufacturing steps to replace time consuming manual labor steps, so that the product line process time and labor cost can be managed.Now, after implementation of Microsoft ERP, all of engineering projects can be properly managed and monitored in Microsoft ERP by management, and transferred to manufacturing after they pass manufacturing readiness phase in a timely fashion. Conclusion: After Implementing Microsoft ERP, it has helped PacSci improve its inventory, decrease the operating cost, achieve over 90% OTD. Since the improvement in its supply chain and OTD, the relationships with customers have also improved.New products from engineering department can be properly managed and transferred to manufacturing according the schedules in ERP. More and more of those lost customers slowly return to PacSci for business. Sales department can identify the customers’ order behaviors and predict better market trends, and provide better customer service. And the company’s purchasing departments also negotiate with suppliers for better terms. Citations: (1) http://investing. businessweek. com/research/stocks/private/snapshot. asp? privcapId=118423755 (2) Narrated by former employee of PacSci, Don Yang

Catching Fire by Suzanne Collins

Book review of The Hunger Games – Catching Fire by Suzanne Collins Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a â€Å"Victor's Tour† of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (Quarter Quell) – a competition that could change Panem forever.I enjoyed this book as it kept me reading on and wanting to know what's going to happen next ecause the story line and the descriptive detail on each page. I didn't really dislike any parts of the book as it kept me reading on and I wanted to read more of what going to happen. Katniss Everdeen – is Just trying to get her life back to normal. But people of District 12 look at her differently now, and she's always on the radar in the Capitol. Now that she's won the Hunger Games, Katniss' family gets to live in a nice house and will never go hungry.Her role as the family's breadwinner is no longer needed. The others in her district also get more food and will be better off for at least a year, hanks to Katniss and Peeta's win in the arena. To them, she's a hero, but to herself, she's anything but. It seems pretty obvious what the most dangerous option of these is. It's harder to tell what was really going on in her mind, though. Most of the time, Katniss is full of self-loathing, especially when she must decide whether to run away or stick it out in District 12 and try to fght the Capitol.She wants her old life back as she knew where she stood in life; ‘l mourn my old life here. We barely scraped by, but I knew where I fit in, I knew what my place was in the tightly interwoven fabric hat was our life. I wish I could go back to it because, in retrospect, it seems so secure compared with n ow, when I am so rich and so famous and so hated by the authorities in the Capitol. ‘ Peeta Mellark – Throughout the book, Katniss admires Peeta's ability to make speeches: and then I think of it, what Peeta can do much better than the rest of us.He can use words. He obliterated the rest of the field at both interviews. And maybe it's because of that underlying goodness that he can move a crowd – no, a country – to his side with the turn of a simple sentence. ‘ Peeta speaks as naturally as Katniss hunts, but his skill isn't called for in the arena like hers is. It's the luck of the draw that she ends up as the face of the revolution, all the while thinking that Peeta would be much better suited for the task.Peeta is a bit of a contradiction: he's one of the kindest and least selfish characters in the book, but he's also one of the best liars. When the tributes have their final televised interviews before the Quarter Quell, Peeta steals the show by pr oducing not Just one but two excellent lies. These lies, pregnant, are so effective that the audience seems likely to explode. Gale Hawthorne – He and Katniss understand each other because they're both from the poorest part of town. He's a great hunter and a responsible provider for his family.And he and Katniss have a long history together. Gale and Peeta are also very different guys. Where Peeta is selfless, Gale is selfish. He wants Katniss all to himself; while Peeta is prepared to let her go if it will save her life. Consider how Katniss approaches both guys with her plan of running away. Gale is all into it until he learns that Katniss expects Peeta to go, too. In contrast, Peeta expects that Katniss would ant to bring Gale along, and he's still willing to follow her. But Just because Gale is selfish doesn't mean he's bad.It's kind of flattering to Katniss that he wants her all to himself, although she wouldn't be able to live with herself if they left Peeta behind. Eve n though Gale hasn't suffered like Katniss has at the hands of the Capitol, he's more than ready to rebel. Whereas Katniss is usually wishy-washy and cautious about the opposing the Capitol, Gale is certain. He's sick of the rules, sick of watching his family go hungry, and sick of having no choice about his future. He's so firmly against the Capitol that he won't even accept a gift Katniss brings him from the region.Gale has always been one for breaking the law. Like Katniss, he's had to poach to find food for his family, so obeying the law wasn't really an option. Unlike Katniss, though, Gale gets caught and is whipped within an inch of his life. Rather than scare him into submission, though, Gale Just becomes even more anti-Capitol. I would recommend this book to anyone who likes action and romance books as this has both, action from the games and rebellion and the romance from Peeta and Katniss.